The Melanin Project
The Melanin Project
Who Are We?
An Experiential + Creative Design Agency
The Melanin Project is a boutique experiential and creative design agency specializing in the creation of spaces and stories that inspire action. We design experiences and storytelling campaigns that help launch brands, raise awareness, and professionals create theirs. When we aren't concepting an event- centric storytelling space, we're creating visually stunning and well crafted branding and marketing assets like pitch decks, promotional materials, logos, press releases, and more. We are especially eager to serve members of the BIPOC community.
The Melanin Project
What Do We Do?
Experiential Marketing:
Experiential marketing is a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand
According to Forbes, experiential marketing is the best way to create lasting connections with your consumers. Millennials, who are now America’s largest living generation commands an estimated $1.3 trillion in annual consumer spending. A study from the Harris Group reveals that millennials are focused on “living a meaningful, happy life about creating, sharing and capturing memories earned through experiences.” When people feel a strong connection to your brand and see themselves reflected in it, it generates loyalty. We've leveraged this to create safe spaces that heal, spaces that promote culture, and of course spaces that inspire action!
My Sistah & Me. 2018, is a community experiential wellness event that holds space for Black and Brown women who have silently suffered with pregnancy loss. This event is sponsored by Onos Footprints, a community non profit
Visit My Sistah & Me.
our latest
Project
NYC's Inaugural Haitian Heritage Parade
June-2023
Erol Josue @
The Brooklyn Museum for Target First Saturday
AUG
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2023
AUG
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2023
The Melanin Project
Click to view story
Click to view story
Storytelling Campaigns
The most effective way to connect with any audience is through the power of emotion. Unlike, traditional marketing strategies that rely on the consumer to passively receive the brand story, storytelling allows a consumer to experience the brand and build their own connections to it.
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Featured Project: Matriarchs 2021
Designed to raise awareness on Senior mental health and raise money for community garden
"Matriarchs" Social media fundraising and storytelling initiative in collaboration with Souls In Focus Photography collective, A. Thompson of Militant Universe, and Myrtle Avenue BID @ Ingersoll Houses in NYC
The Melanin Project
We love discovering new ways to tell a good story. As with our Matriarchs and #Huemans project, we choose to connect with our audience with compelling narratives and portraits that encourage empathy and inspire action. We can also craft hybrid advertising campaigns that are both experiential and digitally focused.
Click to view story
Click to view story
Click to view story
Featured Project: #Huemans
Black History Month mental health promotion campaign designed to raise awareness and promote engagement of health services
#Huemans originated as a Black History Month social media campaign curated by The Melanin Project and shot in partnership with Souls In Focus. In the form of a weekly photo series accompanied by short stories told in first person, #Huemans highlights everyday heroes within the African Diaspora who championed their way through mental health challenges to continue positively impacting their respective communities.
The Melanin Project
How Can We Help?
Branding materials are crucial for any company, brand, or professional that wants to establish a unique identity, build trust, increase brand awareness, and enhance marketing efforts. We can help with the creation of pitch decks, visual resumes, bio decks, and much more.
*All featured designs are original creations of The Melanin Project LLC
The Melanin Project
Our design services are not limited to personal branding materials but can also include:
- Newsletters
- infographics
- logos
- original content
Featured from Left to Right: Logo created for Cannabis podcast "Freesmoke"; Original content photographed on site in Croix Des Bouquets, Haiti for an esteemed NGO; in house Infographics report for a 3-day grand opening of open air market NYC; Debut Email newsletter for Brooklyn based podcast The Stereobros.
*All featured designs are original creations of The Melanin Project LLC
The Melanin Project
Services
Branding & Design Assets
Creative Placemaking and Strategy
Branding materials include:
- Logos
- Social media templates
- Sponsorship, Media Kit, and Pitch decks
- Landing pages
- Infographics
- Copywriting Services
Creative Placemaking and Creative strategy include:
- A high level event curation plan
- A working list of community insights and aligned community stakeholders bespoke to your target audience
- Design elements Dos and Don'ts
Storytelling Campaign Plans
All campaign briefs include:
- A high level marketing strategy
- Design element Dos and Don'ts
- Pre drafted copy writing and design templates custom to your project
The Melanin Project
Contact Us
Contact Us
Or...Send us an email!
Stephanie@themelaninproject.com
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